Product Leader · Community Builder

Lidia Ursu.

Iași Munich Barcelona ✦
I build products. I build communities. I build a life I chose.
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Lidia Ursu
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Built from scratch,
more than once.

Romanian at heart. Moved countries at 23 with ambition and a clear direction. Built a career in product management from scratch, co-founded a community for women in the field. None of it happened by accident.

Product Management Community Building Leadership Barcelona

Community

A community I'm proud to have built.

LiP

Ladies in Product — co-founded 2024

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Ladies in Product came from a simple observation: the women I knew in product were brilliant, and mostly invisible to each other. It made no sense. So we built somewhere to fix that. Somewhere to find your people, get honest feedback, share what's actually working, and occasionally land your next opportunity.

Not a networking group. Something with more texture than that.

The places and choices
that made me.

Where it all began

Grew up in Romania, studied Computer Science, fell in love with problem-solving.

The first leap

Packed everything and moved to Munich at 23. Figuring out a new country, a new language, and everything unfamiliar. Landed on my feet and kept going.

2017

Barcelona, my real home

Followed a feeling. Moved to Spain, started over from scratch. No safety net, just a city I'd always loved.

2019

Discovering Product Management

Stepped into a PM role and it clicked immediately. Challenging people, finding solutions together, leading without authority. This was it.

2022

Leading people

A new chapter: product leadership. Managing a team, mentoring others, learning how to hold space for people while still delivering. A whole different kind of challenge.

2024

Co-founding Ladies in Product

Discovered an unexpected love for community building. Turns out bringing people together is its own kind of product work.

2025

A conscious reset

Stepped back from people management. Not a retreat. I knew what I wanted to protect, and I made the call.

The principles I live by.

01

Courage to begin again

Started my life from zero in three different cities. Rebuilding isn't failure. It's how you find out what you actually want.

02

Collaboration over everything

I don't solve problems for people. I solve them with people. The best answer usually comes from the whole room, not just me.

03

Wholeness over balance

I take care of my family, my community, and myself. These aren't in competition. They're the same circle.

Barcelona · Product · Community

Let's build something
real together.